Cupra Terramar

Country of production

The Cupra Terramar is produced in Hungary, at Győr plant, one of the Volkswagen Group’s most advanced industrial hubs for building high-technology models. It is Cupra’s first higher-segment SUV developed as a strategic global model.

Model market launch date

• September 2023: official presentation of the Cupra Terramar.

• Late 2023: start of production in Hungary.

• Early 2024: order books opened in major European markets.

• Spring 2024: start of deliveries.

• 2024–2025: full commercialization with the gradual expansion of the engine lineup.

Facelift and main updates

• No facelift at launch: this is a first-generation model and it debuts already featuring Cupra’s latest design language.

• “Next generation” design: aggressive front end with triangular light signature, sculpted surfaces, and a more muscular stance than the Formentor.

• On-board technology: latest-generation infotainment, advanced digital instrument cluster, and high-level ADAS.

• Electrified powertrain range: strong focus on mild-hybrid and new-generation e-HYBRID plug-in hybrids.

The Cupra Terramar is a D-segment sporty SUV, positioned above the Formentor in both size and content. It combines a bold, sporty design with increased cabin space and a chassis setup oriented toward dynamic driving, while maintaining a more family-friendly and versatile character. It is conceived as a sporty alternative to traditional premium SUVs, with electrified engines and high-performance VZ versions.

Powertrains and performance

* Indicative values, subject to change depending on version, homologation, and real-world conditions.

Dimensions and capacity

Main trims and prices 
(Indicative list prices; they may vary due to promotions, options, and registration costs.)

Practical note: e-HYBRID versions may benefit from local incentives and often feature range structures that change over time.

Maintenance and early servicing (indicative costs)
(Estimates for D-segment sporty SUVs; wide variability depending on dealer network and usage.)

Pros

• Highly distinctive Cupra design, more mature and muscular than the Formentor.

• Better interior space and comfort, suitable for family use as well.

• Modern electrified range, with e-HYBRID versions offering high electric-only range.

• Strong performance in VZ versions, with all-wheel drive availability.

Cons

• High entry price compared to mainstream SUVs of similar size.

• Significant weight on PHEV versions, affecting dynamics and consumption.

• Reduced trunk space on e-HYBRID versions compared with ICE variants.

• Options and packages can quickly increase the final price.

In summary

The Cupra Terramar represents a key step in the brand’s evolution, bringing Cupra’s sporty identity into the midsize SUV segment. It is aimed at buyers seeking image, performance, and technology in a roomier, more versatile format than the Formentor. The e-HYBRID versions are particularly compelling for everyday use, while the VZ variants cater to those who want an SUV with strong character and higher-end performance.

Verdict — Cupra Terramar (Model Year 2026)

The Cupra Terramar is the C-segment SUV through which the brand completes its sporty line-up between compact crossovers, the electric coupé-SUV, and (here) a ICE/electrified SUV. The formula is straightforward: more aggressive design than mainstream siblings, chassis and steering tuned to feel more “driver oriented”, and an engine line-up that covers the two most sensible choices in this class today: petrol 4Drive for those who do not want charging constraints, and plug-in hybrid for those who can charge and genuinely benefit from EV running.

Its main strength is project coherence: true-SUV dimensions (but not oversized), a modern cabin with a large infotainment screen, and a technical set-up that supports both a VZ performance flagship (2.0 TSI 265 and 1.5 e-Hybrid 272) and more rational variants (150 mild-hybrid and 204 e-Hybrid). The purchase decision is simple: choose PHEV if you have regular charging and want to lower day-to-day running costs, or choose TSI 4Drive if you want maximum day-to-day simplicity and AWD without charging compromises.

Key technical points

Engine range (5-door SUV)

• Mild-hybrid

  • 1.5 Hybrid DSG 150 hp

• Petrol 4Drive

  • 2.0 TSI DSG 4Drive 204 hp

  • VZ 2.0 TSI DSG 4Drive 265 hp

• Plug-in hybrid (e-Hybrid)

  • 1.5 e-Hybrid DSG 204 hp

  • VZ 1.5 e-Hybrid DSG 272 hp

Indicative performance (claimed)

• 1.5 Hybrid DSG 150 hp: 0–100 km/h 9.3 s, top speed 205 km/h

• 1.5 e-Hybrid DSG 204 hp: 0–100 km/h 8.3 s, top speed 205 km/h

• VZ 1.5 e-Hybrid DSG 272 hp: 0–100 km/h 7.3 s, top speed 215 km/h

• 2.0 TSI DSG 4Drive 204 hp: 0–100 km/h 7.1 s, top speed 225 km/h

• VZ 2.0 TSI DSG 4Drive 265 hp: 0–100 km/h 5.9 s, top speed 243 km/h

Plug-in hybrid: where it makes the difference

• Battery: 19.7 kWh (net, claimed).

• WLTP electric range: approximately 109–118 km (depending on version and homologation).

• Charging

  • AC up to 11 kW: claimed 2 h 30 min (0–100%)

  • DC up to 50 kW: claimed 26 min (10–80%)

• Practical impact: e-Hybrid boot volume is more affected by component packaging and load-area layout (see below), but it remains workable as a “one-car solution” unless you regularly need maximum cargo capacity.

Dimensions and space

• SUV-compact but substantial footprint: 4,519 mm long, 1,863 mm wide, 1,584 mm high; wheelbase 2,681 mm.

• Comfortable for four adults; the fifth seat is best considered occasional-use, typical for the class.

• Boot (claimed)

  • 1.5 Hybrid 150: 508–642 L (variation linked to load-area management/seat position)

  • e-Hybrid 204/272: 400–490 L

Technology and daily usability

• Infotainment: 12.9" central touch display (tablet-style layout) plus digital cockpit.

• ADAS: extensive, configurable equipment (adaptive cruise, lane support, AEB, etc.); the top feature set is often package-dependent.

• Chassis: availability of dynamics-oriented solutions (e.g., adaptive chassis control DCC, depending on version/packages), aligned with Cupra’s positioning.

Market: launch and mid-cycle update

• Market introduction: world premiere on 3 September 2024; order opening followed the launch phase, with first deliveries communicated for November 2024 (depending on market and allocation).

• Mid-cycle facelift/update: currently no mid-cycle facelift is indicated; the model is still in its early lifecycle stage.

Indicative prices (Model Year 2026 price list)

• 1.5 Hybrid DSG 150 hp: €43,650

• 2.0 TSI DSG 4Drive 204 hp: €47,550

• 1.5 e-Hybrid DSG 204 hp: €48,700

• Impulse 2.0 TSI DSG 4Drive 204 hp: €49,950

• Impulse 1.5 e-Hybrid DSG 204 hp: €51,000

• VZ 2.0 TSI DSG 4Drive 265 hp: €54,700

• VZ 1.5 e-Hybrid DSG 272 hp: €56,250

Who it is for

For drivers who want a compact SUV with a sporty set-up and distinctive image, yet still usable as a “one-car solution”. It makes particular sense as an e-Hybrid if you can charge at home or at work and want to turn many daily trips into EV driving; or as a 2.0 TSI 4Drive if you prioritise AWD and simplicity without relying on charging infrastructure.

Who should look elsewhere

If your absolute priority is a soft ride on broken roads (especially if you want large wheels), or if you consistently need maximum cargo volume without compromise. In those cases, more family-oriented alternatives or comfort-focused SUVs will be more coherent. Also, without regular charging access, the e-Hybrid loses much of its advantage.

Recommended configuration

• 1.5 e-Hybrid DSG 204 hp: the best-balanced option if you can charge often and want lower running costs without going for the top output.

• 2.0 TSI DSG 4Drive 204 hp: for those who want AWD, strong performance, and no charging constraints.

• VZ 1.5 e-Hybrid DSG 272 hp: for those who want the fullest PHEV (performance and equipment), leveraging DC charging and a long EV range.

• VZ 2.0 TSI DSG 4Drive 265 hp: for those who want the best straight-line performance, accepting that taxation, tyres and insurance may rise quickly.